MEDIA SOSIAL: PLATFORMISASI DAN BUDAYA KONVERGENSI
Abstract
When new technology is available on various platforms, there are many transfers of knowledge content or even the platform itself as a medium that produces culture, the result can be convergence, culture becomes more similar, more similar and uniform as a result, or divergence when culture adopts technology. in a different way that maintains or even accentuates the difference. Johnston and Johal (1999) stated that the internet is a virtual culture by using the dimensions of Hofstede (1980) it can be concluded that internet culture develops and is unified and uniformized. In this case, the algorithm plays a role in regulating the flow of culture that will be transferred to users so that it becomes uniform. Marcus and Gould (2000) review selected platforms for transferring convergent cultures, based on an analysis of the recent work by Hofstede (1991). it can be concluded that culture, as revealed by Hofstede's dimension, does indeed affect multiple platforms and has the potential to be the same or monoculture. With discourse analysis supported by digital data from the Tik Tok platform, this article is expected to contribute to the idea that many platforms are used in social media, which can produce new cultures or even reproduce cultures that are uniform and certain.
Downloads
References
Al-Dheleai, Y. M., Tasir, Z., & Jumaat, N. F. (2020). Depicting Students’ Social Presence on Social Networking Site in Course-Related Interaction. Original Research, SAGE Open, 1-8.
Bresnick, E. (2019). Intensified play: cinematic study of TikTok mobile app. Media and Cinematic, 125-134.
Dijck, J. V. (2018). The Platform Society. New York: Oxford University Press.
Gillespie, T. (2010). The Politics of Platform. New Media & Society, 347-364.
Hofstede, G. (1980). Culture's consequences. Beverly Hills: CA : SAGE.
Hofstede, G. (1991). Cultures and organizations: Software of the mind. London: McGraw-Hill New York.
Ainin, S. M., Naqshbandi, M., Moghavvemi, S., & Jaafar, N. I. (2015). Facebook, socialization, and academic performance. Computers and Education, 64-73.
Al-Dheleai, Y. M., Tasir, Z., & Jumaat, N. F. (2020). Depicting Students’ Social Presence on Social Networking Site in Course-Related Interaction. Original Research, SAGE Open, 1-8.
Bresnick, E. (2019). Intensified play: cinematic study of TikTok mobile app. Media and Cinematic, 125-134.
Dijck, J. V. (2018). The Platform Society. New York: Oxford University Press.
Gillespie, T. (2010). The Politics of Platform. New Media & Society, 347-364.
Hofstede, G. (1980). Culture's consequences. Beverly Hills: CA: SAGE.
Hofstede, G. (1991). Cultures and organizations: Software of the mind. London: McGraw-Hill New York.
Johnston, K., & Johal, P. (1999). The Internet as a “virtual cultural region”: are extant cultural classification schemes appropriate? Internet Research, 105-26.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, Unite! The Challenges and opportunities of sosial Media. Business Horizons, 59-68.
Kitchen, R. (2014). The data revolution: Big Data, open and Data Infrastructures and their Consequences. London: SAGE.
Marcus, A., & Gould, E. W. (2000). Croscurrents: Cultural Dimensions and Global Web Users-Interface Design. Interactions, 32-46.
Moran, M., Seaman, J., & Tinti-Kane, H. (2011). Teaching, Learning, and Sharing: How Today's Higher Education Faculty Use Social Media. Georgia: Pearson.
Nieborg, D., & Poell, T. (2019). The Plaformization of cultural production: theorizing the contingent cultural commodity. New Media & Society, 4275-4292.
Pasek, J., Kenski, K., Romer, D., & Jamieson, K. H. (2006). America's Youth and Community Engagement: How Use of Mass Media Is Related to Civic Activity and Political Awareness in 14- to 22-Year-Olds. Communication Research, 115-135.
Singh, S., & Blase, M. (2020). How Internet Platforms Are Addressing Election and Voter Suppression-related Misinformation and Disinformation. US: New America, JSTOR.
Smailhodzic, E., Hooijsma, W., Boonstra, A., & Langley, D. J. (2016). Social media use in healthcare: A systematic review of effects on patients and on their relationship with healthcare professionals. BMS Health Services Research, 442.
Tolentino, J. (2019, January I Agustus 2021). Hoe TikTok holds our attention The New Yorker. Retrieved from www. Newyorker.com: www. Newyorker.com
Zhong, R. (2019, Agustus 1 Agustus 2021). TikTok reverses ban on teens who slammed China's Muslim crackdown. Retrieved from New York Times: www.nytimes.com
Zhu, C. Z., Xu, X., Zhang, W., Chen, J. C., & Evans, R. (2019). How Health Communication via Tik Tok Makes a Difference: A Content Analysis of Tik Tok Accounts Run by Chinese Provincial Health Committees. Chinese Journal of Communication, 66-83.
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).