CAMPUS PROMOTION STRATEGY TO INCREASE NEW STUDENT ENROLLMENT THROUGH A RECOGNITION OF PRIOR LEARNING SYSTEM

Abstract

This research explores the potential integration of the Recognition of Prior Learning (RPL) system in campus promotion strategies to increase the number of new student applicants. A descriptive qualitative approach was used through interviews with prospective students, Lancang Kuning University representatives, and RPL experts. Findings show prospective students' positive perceptions of RPL which is perceived to help accelerate studies and reduce tuition fees for individuals with prior learning experience. Despite challenges such as lack of resources and the need for curriculum adjustments, the integration of RPL in promotional strategies has a great opportunity to attract prospective students by offering the added value of learning flexibility. Practical recommendations are proposed, including market analysis, development of a standardized RPL system, training of marketing staff, promotional campaigns emphasizing the added value of RPL, cooperation with alumni/companies, and periodic evaluation. Effective implementation of promotional strategies with RPL can increase the attractiveness of Lancang Kuning University, create differentiation, and increase the number of new student applicants.