Stylistic Analysis of Body Positivity Movement Campaign on Pinterest
Abstract
The emergence of body positivity movement has been popular in online media as the result of society’s awareness towards the phenomenon of body image shaping by media, culture, as well as society itself. The concept of ideal body image has forced people especially women to meet the standard that is often demanding and endangering. Moreover, the rise of social media worsens this phenomenon as social media users are now more exposed to those images. Many parties that have concern in this issue show their concern in bringing awareness to people by posting banners containing body positivity campaign in online media platform, one of which is Pinterest. This research is aimed at investigating the use of figurative language in body positivity movement campaign from the perspective of stylistic analysis. The lexical and syntactic structures of the utterance are also identified. The result shows that from 33 data collected, the type of figurative language used are personification, metaphor, paradox, hyperbole, simile, and synecdoche in which personification is found to be the most frequent figurative language in the banners. The use of phrase and simple sentence are also the most dominant lexical and syntactic structures used by the creator.
Downloads
References
Busch, B. (2021). The body image: taking an evaluative stance towards semiotic resources. International Journal of Multilingualism, 18(2), 190–205. https://doi.org/10.1080/14790718.2021.1898618
Flygare, S. (2019). “ CELLU-LIT”:: a pragmatic study of Body Positive Language on Instagram. https://www.diva-portal.org/smash/get/diva2:1390162/FULLTEXT01.pdf
Gill, R. (1995). Mastering English Literature. Routledge.
Greenfield, S. (2018). When Beauty is the Beast: The Effects of Beauty Propaganda on Female Consumers. 1–34. https://digitalcommons.unomaha.edu/university_honors_program/20/
Kennedy, X. J. (2005). Literature: An Introduction to Fiction, Poetry, and Drama. (9th editio). Pearson Longman.
Lind, E., & Elíasdóttir, F. (2016). ILind, E., & Elíasdóttir, F. (2016). Is body shaming predicting poor physical health and is there a gender difference ? BSc in Psychology.s body shaming predicting poor physical health and is there a gender difference ? BSc in Psychology.
O’Grady, W., & de Guzman, V. P. (1997). Morphology: The Analysis of Words Structure.". In Contemporary Linguistics: An Introduction. Addison Wesley Longman.
Short, M. H., & Leech, G. N. (1982). A Linguistic Introduction to English Fictional Prose. In Style in Fiction.
Simpson, P. (2004). Stylistics A resource book for students.
Copyright (c) 2022 Zainal Arifin Renaldo
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
1. License
Use of articles will be governed by the Creative Commons Attribution - ShareAlike license as currently displayed on Creative Commons Attribution - ShareAlike 4.0 International License (CC BY-SA)
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
ELT-Lectura Studies and Perspective in English Language Teaching's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Halaman Olahraga Nusantara permits users to copy, distribute, display, and perform the work. Users will also need to attribute authors and ELT-Lectura Studies and Perspective in English Language Teaching on distributing works in the journal and other media of publications.
4. Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
1. Copyright and other proprietary rights relating to the article, such as patent rights,
2. The right to use the substance of the article in own future works, including lectures and books,
3. The right to reproduce the article for own purposes,
4. The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal ELT-Lectura Studies and Perspective in English Language Teaching.
5. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. ELT-Lectura Studies and Perspective in English Language Teaching will not be held liable for anything that may arise due to the author(s) internal dispute. ELT-Lectura Studies and Perspective in English Language Teaching will only communicate with the corresponding author.
6. Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that ELT-Lectura Studies and Perspective in English Language Teaching entitles the author(s) to no royalties or other fees.